Check what customers see
Audit the fields that build trust: hours, categories, services, products, attributes, photos, posts, reviews, links, and description.
Completeness checks
Quality from the customer view
What to fix first
Audits
Profile audits that show what to fix
GBP audit · Profile completeness · Review gaps · Media · Optimization
Spot missing details, weak content, unanswered reviews, stale posts, and what to tackle first per location.
What this improves
Clear roadmap when onboarding clients
Incomplete data found quickly
Smarter recurring optimization plans
Concrete items for client reports
AstraGBPLive sync
Northstar Digital
Agency workspace
Overview
Reviews
Posts
Insights
Profile audit
Active location
Atlas Clinics, London
Profile 94%3 reviews need reply
Calls
318
Directions
412
Reviews
1,482
Posts
24
Google Business Profile performance
Automated review reply
Thanks for visiting our clinic. We are glad the booking process felt smooth and we hope to see you again soon.
Local SEO suggestion
Add holiday hours and refresh service descriptions with local keywords before the busy season.
GBP audit complete
Google connected
Posts scheduled
Urgent vs nice-to-have
Missing hours and an unanswered negative review are not the same as a optional photo tweak. Prioritize accordingly.
Severity levels
Clear next steps
Plain language for clients
Run audits on a schedule
Profiles change. Regular audits show ongoing work and keep local info accurate.
Monthly checks
Before-and-after reports
History of fixes
Workflow
How teams use this in AstraGBP
Pick a client, sync from Google, do the work, and keep everything tied to the right location.
1
Sync the latest profile data for the location.
2
Review completeness, content, reviews, posts, media, services, and products.
3
Flag gaps that actually affect the business.
4
Turn findings into assigned profile work.
5
Report what changed after the work is done.
Common questions
When should an agency run a GBP audit?
At onboarding, before a proposal, then monthly or quarterly for ongoing optimization.
What does a profile audit find?
Incomplete data, weak categories, missing services, stale media, unanswered reviews, inactive posts, and other local gaps.